An Advent Calendar for Halloween? It's Not Just for Christmas Anymore

Originating in 19th-century Germany to count down until Christmas Day, advent calendars have since evolved to correspond with other holidays and occasions. No longer just for Christmas, many brands are finding ways to create custom advent calendar designs for Halloween in hopes of fostering stronger brand loyalty.

The Appeal of Advent Calendars

Whether it’s because of nostalgia or the special way they nurture feelings of anticipation, advent calendars hold a special place for many during the holiday season. But why not include a countdown until Halloween?

From the unboxing experience and element of surprise, to the decorative flairs and creativity companies get to display, such countdowns continue to have high consumer appeal.

Unboxing Experience Every Day

Impactful brands understand the lasting impression they can leave on consumers with a memorable unboxing experience. Each unboxing moment is an opportunity to convey who you are, what you value, and what you can do for the consumer.

While smaller in scale, advent calendars provide the chance to reinforce brand affinity and delight consumers a little bit each day over the span of a month. Every day, they’ll associate your brand with the discovery of a sweet treat or sample of your product.

Element of Surprise

This is what creates some of the delight. The stakes might seem low when it comes to advent calendars, but the element of surprise inherently creates a small dose of joy consumers are likely to connect with your brand. Consider all the fun and spooky features you might include with a Halloween-themed advent calendar.

Decorative Piece to Signify the Season

People usually place advent calendars in prominent places around their home, a regular reminder of the upcoming holiday. As kids are gearing up for Halloween, brainstorming costume ideas, and planning parties, an advent calendar can be a decorative feature in a room, signifying the season, reinforcing your brand every time people walk by it. That’s a high value add for a low-cost holiday treat doubling as a marketing tool.

Companies Are Getting Creative

Brands are innovating beyond traditional chocolates these days (not to suggest that chocolate isn’t still incredibly effective). Whether low-cost miniatures of brand products, cologne samples, or puzzle pieces that reveal a charming image upon completion of the calendar, companies are finding compelling ways to get creative and stay relevant among consumers.

Advent Calendar Ideas

As you look to get creative for this upcoming Halloween season, here are some advent calendar ideas to consider:

  • A special variety of barbecue sauce samples revealed when opening a calendar shaped like a creepy barn or gothic Victorian house
  • Chocolates or candies in spooky Halloween shapes
  • An advent calendar that doubles as a Halloween decoration, such as a haunted house or ghost
  • An assortment of skincare samples concealed inside boxes shaped like zombies or mummies
  • Travel-sized minis of scented lotions that “deter vampires”
  • A series of cologne shadow boxes that double as jack-o-lanterns
  • Countdown to All Hallow’s Eve, with chocolates placed inside Dracula’s castle

As you can see, Halloween advent calendars are not just for kids, but can appeal to adults and collectors, as well. With an experienced printing and packaging manufacturer, you can customize such calendars for any holiday, not just Christmas and Halloween.

Custom Advent Calendars (ASB) has worked with several major food and beverage companies to produce custom advent calendars. For instance, The Fudge Shoppe recently collaborated with ASB to custom design one with a snowy storefront design, and a personalized message detailing the company’s history on the reverse side.

The Fudge Shoppe had this to say about the collaboration:

“We ordered 7 times more calendars than the previous year thinking that we would have the boxes for the next few years, but we ended up selling ALL of them in a 3-week span! When we posted the picture on our Facebook page it blew up—people were calling, placing orders… We even added it on our website.”

So, when it comes to custom advent calendars, be it for Halloween or other holidays, the possibilities are endless, providing brands valuable opportunities to create something that deeply resonates and delights consumers, regardless of industry. is an Oliver Inc. company that manufactures and distributes unique packaging for confectionery, gourmet food, and gift industries. Contact us today to learn more about custom advent calendar designs.

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